T-Shirts ‘n Reefer vs. G-Ups

Spilling some general brain matter through the pen (or keyboard) is always good. Even better is some awesome reading. Hittin’ close to home is this article I found while trolling Complex Mag today. Yuh, this is the down time at the workplace…

Ceebs.

On a quick side note teen sensation and self-proclaimed best rapper alive Justin Bieber has officially had a strain of weed named after him. Word from ‘Couvy (Vancouver, BC) is that a pair of dealers are pushing some ish tagged “JB Kush” atm. You know what this means:

GAAD..
DAAAYUUMMM!!

Congrats to The Biebs!

Alright so this article I read was pretty intense and spot on, mainly because it detailed the history of the t-shirt (tee) as popularized in pop culture over the last two decades. What’s crazy about this article is that you start to realise a lot about fashion history and the intense affect that we as the customer have on it. Probably more surprising is it shows how the more successful in the business do NOT conform to general public opinion but rather win their markets over with an expensive “Fuck You.”

I’ll link the article at the end but I wanted to share some highlights from it, including some pretty sweet graffxcks. Enjoy!

Bobby Hundreds (The Hundreds): Growing up in Southern California, I’ve worn T-shirts like 99.9 percent of my life. What was big when I was a kid was surf T-shirts, Billabong, Quicksilver. (Aussie represent braahzzz!)

Rick Klotz: So in 2004 I’m thinking it would be a great statement to break down the idea to a street level. So I parodied four companies: Stussy, Obey, Quicksilver , and Volcom. We pre-sold them, and we’re about to ship them, and the owner of Stussy [editors note: Shawn Stussy was no longer involved with the company] calls us and says, “We’re going to sue you if you do that.” They sued us for hundreds of dollars and a public apology. It was heavy.

Shepard Fairey: It’s the paradox of being able to be highbrow and lowbrow. I loved him stealing the graphics of a little girl flirting with a little boy. He would draw a Stussy medallion on the boy with a speech bubble that said, “I love to rock my gold for the ladies.”

Peter Leonard (King Stampede): (On the increase in rarity and value) Supreme was a major part in this becoming what it is. Unapologetically representing a movement and a culture that hadn’t gotten that before. It had a raw New York vibe but it also had a refined, beautiful, fine-art quality to it.

Eric Haze: The Japanese have a different mentality, where if it’s affordable they don’t trust it, and if it’s exclusive and overpriced it must be great. That’s kind of jerking your audience, but for whatever perverse reason, it works.

Eric Brunetti: A parody is when you take something and you reappropiate it and give it a new meaning. Biting is when some asshole comes along and takes what I already did, like the Planet of the Apes, and they just dig through whatever movie stills I haven’t used from that and put it on a shirt.

But my favourite quote hands down:

Nick Jackson: There’s gonna be a period of no logo, no logo, no logo. And then slowly but surely, it’s gonna start creeping back. I don’t think it’s gonna get to the level it was at in 2007, which was absurd, but I do think it’s going to start creeping back. One thing that will never change about human beings is that they’re looking for identity, and that’s what clothes have always been about.

Fooooze.

The entire article is called An Oral History Of The Graphic T-Shirt and can be read here. Yeah ok, I lol’d a bit.

PEACE!

Fully Sikk Eshaayyzzz

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